Hello. Welcome to the first issue of The Corporate Muse!
We're happy you decided to join us on this new venture. As always, we welcome suggestions and/or
THE POWER OF STORIES
Return for a moment
to your childhood. Good or bad, you more than likely have numerous stories
associated with it. Maybe you recall your mother or father reading a particular
favorite, or perhaps you find yourself laughing when t
hinking of an unconventional friend who just possibly led you into trouble. Whatever the case, those indelible stories flavor your life. In some ways, they even shaped the person you've become.
As you mature, your
stories gain complexity. You add to your collection: college days' stories,
romance-gone-sour stories, how-I-met-the-love-of-my-life story, bad interview stories, car trouble stories,
the-best-day-of-my-life story and the list goes on. (You get the picture.) The
longer you live, the more stories you have to tell. And most of us, if we’re honest, love to regale others with our myriad
Stories impact our
lives daily. And not just our own stories. Think about the news. How often have you been deeply touched or disturbed by a report about someone in another
part of the country or the world? Before tuning in to Channel 6, you'd never heard
of this person. Yet 9-11, Elizabeth Smart, the Unabomber, the women of Iraq and Afghanistan, Ken Jennings, the tsunami
victims, and recently BTK (right here in our neck of the woods) have all become topics of discussion at the water cooler
on the telephone to friends. Each affects us in a different way. Maybe we
hold tighter to our children or spouses, maybe we drop to our knees and thank a loving God we live in a free country, or maybe we
write checks to victims' funds. You see a story told with just the right twist has
the ability to stimulate action.
TV stories span more
than news. A few years back, a coffee company ran an advertisement featuring a man
and woman who lived in the same apartment building. Over several episodes, the
attractive British lady and the handsome American borrowed a jar of instant coffee from each other. They hooked us by intimating a budding romance between the two. We watched anticipating the prospect of them getting together. In thirty seconds, they fashioned characters whose futures we cared about. When the Taster's Choice commercial came on, we weren't so likely to switch the
channel. And years later some of us still remember ... and smile.
Right about now,
you're probably wondering about the relevance of all this. It's simple. Stories affect almost every aspect of our
lives. They transcend reason. They strike at our core. Hit us in the emotions.
pay attention to stories. Don't believe me? Check your own reaction next time you're in church and the preacher relates a
noteworthy anecdote. Everyone has a good story to tell!
Still not convinced?
Then consider this: when you create interest though stories, it's much easier to illustrate your
position or intrigue the listener to learn more.
Next time you're wondering the best way to get a point across - whether for personal reasons or for business - try
using a first-rate story. I'll bet it's a method you'll return to time and time
© QuickSilver Copywriters 2005 - Andy & Shawn Catsimanes; http://www.quicksilvercopywriters.com/; mailto: firstname.lastname@example.org; Sign up for The Corporate Muse:
If we're doing our
jobs right, we're always looking for innovative techniques to promote our businesses. 10 Ways To Get
Significant Exposure For Free by Erny Setyawati offers some great ideas to incorporate into your own marketing strategies.
Try a couple and see what kind of results you get.
Maybe you're considering a career in copywriting. You're wondering how to get started; if you have what it takes; if you can
really make a living at it. We have good news! There's a world of information right at your fingertips to help you
launch a successful commercial writing business. And even more astonishing are the passel of generous souls willing
to impart their wisdom and experiences with you. We suggest you sign up for writing forums and newsletters. You can
find answers to most of your questions through these two mediums alone. The article below will give an indication
of the wealth of knowledge available through such associations:
The Whole Truth About Making A Living As A Freelance
By: Shelle Castles-Melton
"Can I really make money as a freelance copywriter?" you ask while you
consider quitting your job.
Yes! Yes! Yes!
"Aha!" you say. "But how much?"
Well, that depends...
Anyone who sits back and tells you that you're going to be making hundreds
of thousands of dollars by becoming a freelance copywriter is ... well, not exactly telling you the whole truth.
Can you make hundreds of thousands of dollars? Yes. You can.
Or, will you get one $300 job by sheer luck and not be able to make any
more money for the rest of the year? Well, actually, that can happen too.
So, what's the difference between those successful freelance copywriters
and those that fail? Is it talent? Is it where they live? Is it who they know?
Actually, yes and no. You do have to know how to write copy and you do
have to learn how to network. And, if you're only staying in your local market to find clients, then yes, where you live will
make a difference.
"But what's the BIG difference? Come on! I know there has to be a
A secret? Are there secrets?
Well ... yes, there are.
What do all the top copywriters have in common? They have the 3D2M
Without the 3D's and 2M's, you won't make
Drive, determination, desire and motivation are huge factors in
determining if you'll be successful or not. If you think you're lacking in any of those areas, you may want to seriously
re-evaluate your goals.
And marketing? Now that's the big secret.
Think about it. When you write copy for a brochure, newsletter,
advertisement, flyer or any piece for a client, what are you doing? Ah yes! You're marketing! You're creating the words for
someone to read that prompts them to contact your client for whatever reason. That's marketing.
So, if you're a copywriter, don't you think you have the marketing skills
to be able to market yourself?
I can hear you now. Moaning and groaning. "But writing words isn't the
same thing as picking up the telephone and making a cold call!"
Yes, it is.
Write a script.
Or, is this you? "I hate writing copy for myself!"
Okay, I hate it too. But it's not that hard. Hire yourself. Detach
yourself from your business.
Or, how about this complaint? "But I don't know anything about
You don't? Then you really need to reconsider what you're doing for
a living. Writing copy is a form of marketing my friend.
Marketing yourself is the number one KEY to being successful.
Marketing yourself wisely is the GOLDEN KEY to being wildly successful.
So the answer is, "YES!" You can make a living as a
freelance copywriter. The question is really this: Do you want to make a successful living as a freelance
Author – Shelle Castles-Melton, © 2004, The Corporate
Writer, http://www.thecorpwriter.com/, mailto:email@example.com Want to know how you can get paying clients from
marketing yourself on the Internet? http://www.thecorpwriter.com/7steps.htm Need more advice or help with your
freelance writing career? Visit the TCW Forum today! http://www.thecorpwriter.com/forum/ Sign up for your FREE subscription to
TCW Copy Express newsletter: mailto:TCWCopyExpressfirstname.lastname@example.org
Further information can be found on these great sites: http://www.thecorpwriter.com/; http://freelancewrite.about.com/od/weeklyqa/l/blarticlesbysub.htm;
Bonus: another helpful piece for aspiring copywriters by Glenn Murray http://ezinearticles.com/?id=20884. Best of luck and happy writing!
Thanks for reading. See you next month!
Andy & Shawn Catsimanes
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