No.25/ March 19, 2007

 The Corporate Muse

Welcome to the March issue of The Corporate Muse. This month we talk about the latest phenomenon sweeping the Internet. As always, we welcome you input. Send your questions or suggestions to: admin@quicksilvercopywriters.com.



Growing With The Web


You hear it all over the Web these days. Most big name Internet marketers have written about it.  What am I talking about?  Web 2.0.  


I confess--I don't have a clear understanding of all it entails. But from what I've gathered, the main components are:  1) interactivity and 2) relationship. And that's what I want to talk to you about.


You see, this isn't really a new concept. In fact, for hundreds of years, businesses have been built on relationships and interactivity. But when the Internet came around, things changed. Anyone could erect a site, and in essence, set up shop. And it worked. Items were bought and sold and a number of people got quite rich with very little investment.  Sometimes, the only transaction between seller and buyer was a credit card number.  



Then as so often happens, the market became saturated. Too many vendors, too many products, too many similar sites, it was all too much. 


So, things changed again. Nichify they told us. Find out what small specified groups of people want and give it to them. The more precise your niche, the more money you could expect to make. It worked too. 


But no matter how fast the Internet expanded and transformed, it still lacked something.  Ah, right. It deals in data; doesn’t care about people. 


Guess we humans can only take so much of that. Oh, we still love technology and snap up the latest and greatest as soon as it comes off the production line. But we're starting to realize something's missing. And that something is connection. 


In the past, we visited a store or office, or perhaps, spoke to the merchant by phone. We saw a face. Heard a voice. Pressed the flesh, as some would say. But purchase something on the Web and you probably have no idea what the seller looks or sounds like. You know nothing more than what his copy has led you to believe.  


That too became a problem. The bigger the Internet got, the more opportunity scammers had to--well--scam you. It all came back to, "Who can you trust?" Today, we need to know the answer more than ever.


Perhaps, Web 2.0 evolved naturally. How it got here doesn’t matter--what's important is that we don't get left behind. A basic understanding and a few changes to your website may be all you need to keep up. 


If you haven't already seen them, here are a few resources for Web 2.0:  http://www.michelfortin.com/the-death-of-the-salesletter/; http://en.wikipedia.org/wiki/Web_2; http://www.webdesignfromscratch.com/web-2.0-design-style-guide.cfm.  For an example of a great Web 2.0 salesletter (must fill out the squeeze page to see it), check out: http://www.authoritysitecenter.com/.


The World Wide Web will continue to grow and change. It's inevitable. And if we wish to compete, we'll need to grow and change with it. Still, no matter what, you must build relationships with your prospects and clients and spend time interacting with them. As long as you do those two things, you will prevail. (SKC)  


© QuickSilver Copywriters 2007 -- Andy & Shawn Catsimanes; http://www.quicksilvercopywriters.com/; mailto: andy_shawn@quicksilvercopywriters.com; Sign up for The Corporate Muse: admin@quicksilvercopywriters.com


It's Almost Here!


The long-awaited Million Dollar Marketing Secrets is scheduled to come off the press on March 31, 2007.  As our readers, you are now able to purchase a copy in advance at a special price. If you're interested, please send an email to: admin@quicksilvercopywriters.com with "Book" in the subject line and we'll send you further instructions.


We will also be launching a website devoted entirely to networking. All of the interviews I've alluded to over the past few months will be available for you to hear, along with a number of other great features. It's an exciting new adventure for us and we're looking forward to it. We hope you'll join us for the ride!




In preparation for this newsletter I stumbled upon a recurring problem I've had with transferring data from Word to an HTML format. If you go through the archives, you'll find a number of issues with symbols where punctuation should be. A few months ago, when I began submitting articles to http://www.ezinearticles.com/, I found this wonderful article by Christopher Knight that explains how to correct the problem. I'd to share it with you in case you've had similar issues: http://ezinearticles.com/?Microsoft-Word-Smart-Quotes-and-Article-Marketers-Dont-Mix&id=15624.


Thanks for reading. See you next month! And check us out on the Copywriters Blog (http://www.copywritersblog.com/). 

Andy & Shawn Catsimanes


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"With Andy & Shawn's help, 'Snapshots from the Soul' became a reality. They demonstrated great sensitivity and compassion and we enjoyed working with them very much."

~Dennis E. Chapman, Associate Executive Director, City Union Mission, KC, MO


“Andy and Shawn are copywriters you can count on to understand your business and your customers. I couldn’t be more impressed with the copy they provided us. Their work is excellent. I look forward to working with them again soon.”

~Kevin Fryer www.overlap.com


"A book would not be enough room to compliment Shawn on her work. Her professionalism comes first even if it means staying up late at night to answer all your question. She works tirelessly to get the best results possible. Her attitude, caring, and devotion are unique and I'm thankful I had the chance to work with her."

~ Olga O'Mara


"Andy is a no fluff wordsmith with high direct response, long copy talent. His work will lift interest in your website. His ability to get up to speed on your unique business model is impressive. He is persistent to completing projects and takes personal pride in the quality of his work. He is honest and knows what drives sales. If you are lucky enough to get him, you will get above average copy for a fair price. I'd use Andy anytime."

~ Christopher Hebard
Pruett Media