The Corporate Muse
Welcome to the March issue of The Corporate Muse. This month we talk about the latest phenomenon sweeping the Internet. As always, we welcome you
input. Send your questions or suggestions to: email@example.com.
Growing With The
You hear it all over
the Web these days. Most big name Internet marketers have written about it. What
am I talking about? Web 2.0.
I confess--I don't
have a clear understanding of all it entails. But from what I've gathered, the main components are: 1) interactivity and 2) relationship. And that's what I want to talk to you about.
You see, this isn't
really a new concept. In fact, for hundreds of years, businesses have been built
on relationships and interactivity. But when the Internet came around, things changed. Anyone could erect a site, and in essence, set up shop. And it worked. Items were bought and sold and a
number of people got quite rich with very little investment. Sometimes, the only transaction between seller and buyer was a credit
Then as so often
happens, the market became saturated. Too many vendors, too many products, too
many similar sites, it was all too much.
So, things changed
again. Nichify they told us. Find out what small specified groups of people want
and give it to them. The more precise your niche, the more money you could expect to make. It worked too.
But no matter how
fast the Internet expanded and transformed, it still lacked something. Ah, right.
It deals in data; doesn’t care about people.
Guess we humans can
only take so much of that. Oh, we still love technology and snap up the latest and greatest as soon as it comes off the
production line. But we're starting to realize something's missing. And that
something is connection.
In the past, we
visited a store or office, or perhaps, spoke to the merchant by phone. We saw a face. Heard a voice. Pressed the flesh, as some would
say. But purchase something on the Web and you probably have no idea what the
seller looks or sounds like. You know nothing more than what his copy has led you to believe.
That too became a
problem. The bigger the Internet got, the more opportunity scammers had
to--well--scam you. It all came back to, "Who can you trust?" Today, we need to know the answer more than ever.
Perhaps, Web 2.0
evolved naturally. How it got here doesn’t matter--what's important is that we
don't get left behind. A basic understanding and a few changes to your website may
be all you need to keep up.
If you haven't
already seen them, here are a few resources for Web 2.0: http://www.michelfortin.com/the-death-of-the-salesletter/;
For an example of a great Web 2.0 salesletter (must fill out the squeeze page to
see it), check out: http://www.authoritysitecenter.com/.
The World Wide Web will continue to grow and change. It's
inevitable. And if we wish to compete, we'll need to grow and change with
it. Still, no matter what, you must build relationships with your prospects and
clients and spend time interacting with them. As long as you do those two
things, you will prevail. (SKC)
© QuickSilver Copywriters 2007 -- Andy & Shawn Catsimanes; http://www.quicksilvercopywriters.com/; mailto: firstname.lastname@example.org; Sign up for The Corporate Muse:
It's Almost Here!
long-awaited Million Dollar Marketing Secrets
is scheduled to come off the press on March 31, 2007. As our readers, you are now able to purchase a copy in advance at a special price. If you're
interested, please send an email to: email@example.com
with "Book" in the subject line and we'll send you further instructions.
We will also be launching a website devoted
entirely to networking. All of the interviews I've alluded to over the past few months will be available for you to hear,
along with a number of other great features. It's an exciting new adventure for us and we're looking forward to it. We hope
you'll join us for the ride!
preparation for this newsletter I stumbled upon a recurring problem I've had with transferring data from Word to an
HTML format. If you go through the archives, you'll find a number of issues with symbols where punctuation should be. A
few months ago, when I began submitting articles to http://www.ezinearticles.com/,
I found this wonderful article by Christopher Knight that explains how to correct the problem. I'd to share it with you
in case you've had similar issues: http://ezinearticles.com/?Microsoft-Word-Smart-Quotes-and-Article-Marketers-Dont-Mix&id=15624.
Thanks for reading. See you next month! And check us out on the Copywriters Blog (http://www.copywritersblog.com/).
Andy & Shawn Catsimanes
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